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Let's unravel the meaning behind PPC, CRM, ROAS, SERP. Here's a quick guide to the most common digital marketing acronyms. Swipe to decode the jargon and level up your marketing knowledge. . . . . . . . . . . . . . . . #digitalmarketingtips #onlinevi
The way we communicate to our customers through marketing is extremely important when it comes to their feelings and opinions about the brand, and ultimately their purchasing decision. I recently listened to an episode of the Marketing School podca
There are big changes coming for UGC (User Generated Content). We’re starting to see tiktok and forums like Reddits in search results , and that’s just the beginning. This means there’s a big opportunity for digital marketers, and f
A common question I get; how much should I set aside for my company's digital marketing budget? In general companies tend to spend approximately 14% of their total company's budget on marketing efforts, with a majority of this spend on digital effor
90% of people trust peers (EVEN STRANGERS!) when it comes to reviews about brands while only about 15% trust messages coming directly from brands themselves 🤯 The market is oversaturated with many brands offering the same thing.... Coupled with con
My biggest piece of advice when working with clients on Meta Ads is not to overthink it. Dare I say I'm sometimes (or often 🤭) skeptical of these tech giants, but I do believe there are strategic ways to help guide the Meta algorithm with thoughtful
While I'd still be hesitant to input a company's data or any confidential and PII into ChatGPT, here are some less risky, practical ways you can use the bot to help your business and teammates. 1) Aggregation and summarization: Pro tip... type &quo
Google Ads vs. Facebook Ads: both offer effective, cost-efficient advertising strategies. But what's the difference? While Google Ads are great for targeting users that are actively searching for your product or service, Facebook Ads work well for re
Drooling over my sisters latest piece @shelbikatz you nailed it! 🙌 #artinspiration #minimalistart #paintinginspiration #wallart #walldecor
💯 Content needs to be inspirational. Build trust. Trust comes from authentic relationships and meaningful conversations. Stop selling, start helping. #contentmarketingtips #marketingquotes #quotesthatmatter #buildtrust #contentcreator #contentstr
IG offers so many types of formats to post content. Here’s a quick cheat sheet of when to use what: Reels: to reach a new audience/attract new followers. Stories: to build your community connection. Lives: to interact with your audience C
Most businesses focus on optimizing their website and investing in Paid Ads, but often times don’t take full advantage of Google My Business (aka GMB or your Business Profile.) Less than 5% of Business Profile views drives action (source: Brigh
After having pushed hard on reels last year, IG recently announced they're rebalancing its rankings by increasing prominence of photos. This is positive news for many frustrated photographers who felt compelled to shift their still photos as reels to
Typically when we think of ROI we think of quantifiable impact, but "soft ROI" is just as important as "hard ROI". There are certain limitations to hard ROI calculations, and it's worthwhile to consider soft metrics like improved